By: Jack MacNamara, Staff Writer
BATH, England — Lovehoney’s publicity division dropped the news to us today that members of the Lovehoney award-winning sales team will cross the pond in January to exhibit at the ANME Founders Show in Burbank, California.
The dynamic trio, Jim, Kate and Sabrina are launching brand new products to retailers and distributors, building on what has been a successful year for the international online sex toy business following the addition of new ranges to the Official Fifty Shades and Motörhead Collections as well as its collaboration with pop culture brand Tokidoki.
“The team have been preparing to kick off the year in style at the ANME show. Lovehoney has even more ambitious plans for 2017 and we’re excited to share these with existing and new clients,” said Hodgson-Egan. “We’ve been thrilled to see the uplift in demand within the US market and don’t doubt that the release of the next Fifty Shades Darker film will increase interest even further. It’s extremely valuable to be able to meet face-to-face with retailers and distributors to receive their feedback on product ranges and their priorities for the year ahead.” said Hodgson-Egan.
Following the unprecedented success of the first series of Tokidoki x Lovehoney collectible designer pleasure toys (launched in October 2016), Lovehoney has decided to bring forward the launch of Series II which will be presented for the first time at ANME—with first deliveries lined up for February 2017. A colorful Kawaii range of exclusive POS will be shown alongside the collection. Retailers will be encouraged to work with Lovehoney’s in-house design teams to work on generating assets in 2017.
“ANME will be massive this year for us as we are promoting not only our fantastic new range, but a range of POS that will increase sales and encourage footfall into stores—our designs are second-to-none and we’re proud of what we’ve created for Tokidoki and Fifty Shades for 2017,” added Jim Primrose. “We’d also like to encourage customers to talk to us about what we can do to support their PR plans for the new ranges; we have an in-house team who is there to get your products onto the front pages.” concluded Primrose.
Retailers, to arrange a meeting with Jim, Kate and Sabrina at ANME which takes place Marriot Burbank Airport Hotel Jan.14-15, 2017, can email Tradesalesteam@lovehoney.co.uk | Lovehoneytrade.com | Facebook | Twitter | YouTube
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