By: Paul Goldberg, Staff Writer

PENNSAUKEN, N.J. — In celebration of November’s “highly successful” “System JO Gelato Contest”, Williams Trading Co. has announced a second opportunity to win a “Become the Dessert” custom store display bike during the month of December.

The “Become the Dessert” custom bike valued over $4,000 and is not only a working bicycle, but a seriously creative System JO Gelato product display that is eye-catching on the retail floor, said Erin V., marketing and vendor liaison.

“Congratulations Romantic Adventures in Pearl, Miss., for winning the first ‘Become the Dessert’ custom bike,” said Erin V. “Your Gelato store display is beautiful, creative and so sweet with a candy bar.  So if you are thinking that you missed the chance of a lifetime, place a minimum order of $150 for the new System JO Gelato product range and send a picture of your creative and exciting Gelato store display to the attention of Erin V at The store with the most prominent, eye-catching display wins.” said Erin V.

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Erin V spelled out the contest rules:
All dealers must be an active customer of Williams Trading Co. (brick-and-mortar stores only); photos submissions must be submitted no later than Dec. 31; and participating dealers must purchase the new System Jo Gelato product line.

First-place winner receives the “Become the Dessert” custom bike, and second- and third-place winners store baskets valued at $250 and $100, respectively.

“We thank all for your response and hope that you will continue to create beautiful in store merchandising,” said director of sales and marketing at Williams Trading Co., Scott D. “We also thank our System JO brand ambassadors for their amazing support of our adult industry retailers.” said Scott D.

Retailers can get product, ordering and shipping information by contacting a Williams Trading sales representative at 800-423-8587 |  856-662-3344 |

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