By: Andy Powell, Staff Writer

STRATHAM, N.H. — One of the most exquisite pleasure products companies in the business, “OhMiBod”has sent word over to our news room that they have rolled out a new sex-positive ad campaign targeting mainstream audiences for its “Lovelife collection”.

According to parent Suki, LLC’s publciity deivision at OhMiBod headquarters, “In “Life’s Essentials,” the audience learns that no matter what changes one makes in life, pleasure is essential. The setting recalls a situation familiar to all: the annual spring cleaning ritual. The audience watches a woman get rid of all the things she no longer needs—clothes, gadgets, board games, accessories. Then she opens a drawer and spies her Lovelife toy.”

“Our products are continually evolving and it’s important for our ads to reflect that,” said OhMiBod co-founder Suki Dunham. “During the creative process, we decided that we wanted to create an ad that could be run during say, the Super Bowl. Many advertisers develop racy commercials to promote their brands. Our approach lead us to go beyond that focus. This new ad is clever, playful and fun. It is tasteful and raises awareness for and lessens the stigma of sexual health among mainstream audiences.” said Dunham.

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The campaign’s video spot was created to be a memorable conversation starter that shines a light on OhMiBod’s Lovelife line of sexual health and lifestyle products.

OhMiBod entered the industry in 2006 with the first music-driven vibrator. In the years since, it has produced two other viral video ads, “OhMiBod, I’m In Love with You 1” and “OhMiBod, I’m In Love with You 2,” to great fanfare. The videos have accumulated more than 8 million views on OhMiBod’s YouTube channel.

Retailers and independent distributors can more information on OhMiBod by contacting their corporate offices 866-573-0366 or visit OhMiBod.  Follow OhMiBod daily on Facebook, Pinterest and Twitter.

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